What does a sleekly designed cat litter scoop with 8-shaped sifting holes have in common with live-feeder delivery system for lizards that serves as a condo for insects while they wait to be consumed?
Absolutely nothing, other than that both took home top honors at the 2026 Global Pet Expo New Product Showcase — a Best in Show competition across 13 distinct categories in pet.
Both the INIFINITY cat litter scoop (Best in Show – Modern Pet) and the CondoBox – Feeder (2nd Place – Reptiles) represent just some of the amazing innovation found all over Global Pet Expo 2026.
While there’s also obviously a lot of brand personality on display at the hundreds of booths and display throughout the convention center, the New Product Showcase is where it’s at.
This year’s showcase featured several standout winners in the Natural, Cat, Pet Tech, and Human-Animal Bond categories that we think truly stole the show.
So, whether you are a tech-savvy cat parent or a dog lover seeking cleaner ingredients, these winners represent the absolute best of the best at GPE 2026.
GPE 2026 New Product Showcase highlights
BEST IN SHOW (Natural): Project green by project sudz
In the Natural category, the Project Green Supplement Line by Project Sudz took home the top honor.
Sure, it’s not super in-your-face sexy, but it hits home with the wellness trends taking over in pet. Pet parents are 100% moving away from synthetic additives, and Project Sudz has answered the call with five purpose-driven supplements packed with functional, organic ingredients. And the best part, the brand’s mission is “we believe you shouldn’t have to pay more to live plastic-free” and the price-point actually reflects that.
TINY SPOTLIGHT
We helped our longtime brand partners at Kent Consumer Brands, APAC come up with a standout display for the New Product Showcase that highlights their new World’s Best Cat Litter® formula — Good Habits™.
Best in Show (Pet Tech): Laundry Cycle Pro
One of the most practical winners this year came from the Pet Tech Innovation category. Practical, maybe, but a real problem-solver for pet parents.
Laundry Cycle Pro by Uproot Clean tackled a universal struggle for pet owners: persistent fur and odors in clothing.
The “multi-step system” reportedly doesn’t just mask smells; it uses a specialized washing machine cleaner, detergent sheets, and hair-reducing dryer sheets to break the “frustration cycle” of embedded pet hair. It’s a high-tech solution for a very messy, real-world problem, and it’s only $5.49.
Best in Show – 3rd Place (Cat): Cat Christmas tree
The Cat category featured a wide array of amazing products — but none quite as merry as this one.
The Cat Christmas Tree made by Meowpy is a patent-pending year-round cat tower that can transform into seasonal cat Christmas tree.
The pricey product ($349) comes with internal passages, and platforms for cats to enjoy, and can be adapted for other holidays as well.
Best in Show (Human-Animal Bond breakthrough): All winners
Perhaps the most touching category is the Human-Animal Bond Breakthrough, which recognizes products that deepen the connection between pets and their people.
While the StitchLeash Clip & Go Walk System won Best in Show, the Nibbles Garden Crunch Hay Pops took home 2nd place, and the Lady N Pheromone Tofu Litter earned 3rd place.
All impressive products, indeed.
Best in Show – 3rd place (Small Animal): Tropical Carnival bento box
We couldn’t help but appreciate this product from Brown’s Pet Food — the Tropical Carnival® Natural Behaviors® Bento Box — which took a tried and true favorite for kids and made it for small pets.
The box, which retail for $9.99, is loaded with all the things small animals enjoy foraging for — all-natural timothy hay, dried carrots, dried banana chips, dried flake peas, and more.
an impressive Future for Pet Care
One things is very clear when looking at all the winners from New Product Showcase.
From Regeneratively Sourced Lamb Lung treats to Nano Arctica E-Chiller for aquatic habitats, the 2026 winners reflect a common theme: Pet care is becoming far more specialized and intentional.
TINY SPOTLIGHT
In addition to the New Product Showcase, we were also happy to help Kent Consumer Brands, APAC design cabinet covers for the brand’s booth that allowed for even more messaging to highlight new products and more.
