As the owner of a pet-centric business or marketing steward for a major pet label, finding the right partner to help promote your brand can be doggone exhausting.
That’s because unlike traditional brands — pet brands have the unenviable task of marketing products and/or services to a hyper-vigilant audience that in our opinion refuses to settle for less than the best.
Plain and simple — pet people prefer high-quality products and services for their best buds. It doesn’t matter if it’s cats, dogs, birds, gerbils, or even box turtles — pet people are plain picky. And rightfully so.
Finding an agency that understands all of this, not to mention the unique intricacies of the pet industry, is no easy task. Sure, there are plenty of agencies out there who claim to understand pet marketing, but do they really?
We’ve helped pet brands for 20+ years stand out in a crowded marketplace — and believe it or not, we’ve learned a thing or two.
Here are three things to look for when finding a pet marketing agency.
more bite than bark
No, we are not advocating for biting anyone. We’re talking about experience.
Some agencies can surely bark a big game, can they truly back it up?
Before selecting a pet marketing agency, make sure they understand the nuances of the industry and have a proven track record of success.
Look for an agency that has worked with other pet businesses and has a deep understanding of the pet market. If it’s not on their website, ask for examples or case studies.
You’ll want a marketing partner with experience creating successful marketing campaigns for pet products or services, and one that should be able to demonstrate how they have helped other pet businesses grow.
WEll-trained Talent
Just like pet parents want their furry friends to be properly trained, pet brands should expect their agency to have the skillset needed to succeed.
Because let’s be real, effective pet marketing (like all marketing) requires creative thinking and innovative ideas.
Look for an agency that has a talented team of creative professionals who can help bring your brand to life.
They should be able to develop a brand identity that resonates with pet owners and helps your business stand out in a crowded market.
No bones about it – your pet brand needs a partner that specializes in creating engaging, fun, and humorous content for pet owners.
From copywriting and content strategy to design and video production, you’ll want a special forces team that can not only do it all but does it really well.
DIGITAL CHOPS
In today’s digital age, having a strong online presence is critical for any pet business. The pandemic proved this very clearly.
Look for an agency that has a deep understanding of digital marketing and can help you do things like; optimize your website, run your social media accounts, and develop online advertising campaigns.
They should be able to help you not only develop, but maintain, a strong online presence that attracts new customers and retains existing ones.
Finding the right pet marketing agency can be a game-changer for your business. But, not any old agency will do. Be sure you go with an agency with industry experience, creative talent, and digital expertise.