Ready to hit the ground running in 2023 with some new tools that will enhance your digital marketing efforts?
Of course, you are! Challenger brands have to embrace big ideas and must always find new and effective ways to reach their target audience.
Because let’s be real — brands become relevant when they step outside of the box and go big every now and again.
So because we know we only have so much of your attention, here are 3 very simple tools your challenger brand can employ in 2023 to win big:
🔨NEW TOOLS FOR THE NEW YEAR🔧
GROW YOUR AUDIENCE WITH KING SUMO
No, this is not a paid ad — we seriously love the things you can do with King Sumo.
From building your email subscriber list to growing your tribe on social media, this all-in-one viral giveaway platform lets you launch a cool campaign that helps check several key KPIs. We’re talking more followers, more subscribers, and great engagement — what more could you ask for?
And for the data nerds out there, the app also allows you to track detailed analytics on conversion rates, including attribution and customer information.
EMBRACE THE INFLUENCE
Hesitant to get into influencer marketing (due to cost, time, or energy)? It might be time to reconsider.
While macro-influencers have been in-demand the past few years, nano- and micro-influencers will be how you win big in influencer marketing in 2023.
As a result of their smaller followings, nano- and micro-influencers are more engaged with their communities, have higher engagement rates, and are more cost-effective. This means you can get your brand’s message across in more niche communities that value the influencer they follow (which, in theory, will drive more leads).
As you plan your influencer marketing for 2023, think smaller.
GIVE YOUR FANS THE REEL DEAL!
We know, we know — it’s the same old story. “You need to be creating more short-form video in your marketing.”
You’ve heard it time and time again.
But let us be very specific — Instagram Reels is an absolutely incredible way to make video content from scratch.
While on the surface Reels may seem like simply a source for those viral clips or adorable dog videos, it’s really so much more.
Do yourself a favor and spend some time creating content in the app and see just how robust it is.
From audio sources and filters to editing and more, there’s so much content you can create in Reels.