There are pet brands that get you excited and then there are pet brands that make the hair on the back of your neck stand up.

At SuperZoo, we’re hoping to meet both.

As anyone in the pet biz knows, SuperZoo represents an amazing opportunity to see and learn what some of the world’s biggest and up-and-coming pet brands are up to.

The event, which is planned to be held in person in Las Vegas, Nevada, from August 16-19th, is also a great way for other pet brands to get in the sandbox and find out what strategies and ideas are working well for other companies in their category.

But at the end of the day, the multi-day pet-centric event is a great way for brands to create connections and build their network — not to mention showcase some of the latest trending pet products. 

Here’s a list of pet brands we can’t wait to see at SuperZoo:


As the parent company of World’s Best Cat Litter™, Kent Pet Group is at the forefront of innovation when it comes to sustainable pet products. Not only are they the maker of a naturally safe cat litter made from whole kernel corn, but they also own a sustainable pet bedding company called Fibrecycle that specializes in earth-friendly litter and bedding products

At last year’s virtual SuperZoo event, the KPG team showed off a new scented litter formula called Multiple Cat Lotus Blossom Scented. What can we expect from the folks at Kent Pet Group this year?



The team at Jiminy’s is responsible for creating a new, sustainable dog food and treat made from crickets. That’s right, crickets.

Pet owners can jump for joy knowing the treats they are feeding their pup are healthy and earth-friendly.

The innovative product lines harness insect protein with plant-based ingredients, so it’s sustainable and humane.



Created by EnBiologics, the HoneyCure brand offers a 100% natural honey-based wound care product for animals of all types.

The innovative product line harnesses the natural healing properties of Manuka honey and tea tree oil.

Even better, the brand boasts being the only natural wound care product to be extensively studied, with scientific and clinical trials to prove efficacy. Talk about a pet owner’s dream!



The team at Necoichi has taken the idea for cat-scratching posts one step further by integrating it with a functional piece of furniture sure to make your cat comfy and cozy.

Behold…the Cozy Cat Scratcher Bowl, a multipurpose cat scratcher/chair that’s made from 100% recycled paper.

The brand sells a variety of other products, but the cat scratcher furniture is an exciting new offering that cat owners will love.


Whether you are just entering the pet industry or are looking for ways to expand your business, SuperZoo is an all-encompassing event for those who have a passion for pets and are itching to connect with others in the industry.

Headed to SuperZoo and want to meet up?