Imagine that you’re at the supermarket, looking to buy some salt. Do you pick Morton, or a lower priced store brand? After all, salt is salt. Right? Wrong. When it comes to consumer choices, brands matter.
43% of consumers indicate a willingness to pay more for a brand they have an emotional connection to, even if an identical product is available for a lower price from a different brand.* 94% of these respondents are likely or…
There’s a huge branding opportunity in the pet industry right now. Do you see it too? If you stick with me till the end, you will. The understood value of your brand differentiation by pet parents is the essential characteristic…
To “wear your brand” is a reflection of a consumer’s own self-perceived values. A behavior that Americans often do to position themselves in their world around them. In 2017, Harley Davidson sold $282M in brand wear apparel to consumers who…