Search Menu

Articles by Peter Getman

The Bond a Copycat Brand Can’t Copy

43% of consumers indicate a willingness to pay more for a brand they have an emotional connection to, even if an identical product is available for a lower price from a different brand.* 94% of these respondents are likely or…


A Huge Branding Opportunity in Pet

There’s a huge branding opportunity in the pet industry right now. Do you see it too? If you stick with me till the end, you will. The understood value of your brand differentiation by pet parents is the essential characteristic…


Do Consumers Wear Your Brand?

To “wear your brand” is a reflection of a consumer’s own self-perceived values. A behavior that Americans often do to position themselves in their world around them. In 2017, Harley Davidson sold $282M in brand wear apparel to consumers who…