Bank of new hampshire
Rebranding and launching an awareness campaign for New Hampshire’s flagship bank.
Bank of New Hampshire approached Tiny Bully with a desire to rebrand their 100-year-old institution, while still maintaining the foundational legacy that has made them so successful.
The mission was to help shape the brand in a way that sets it up for the next century – and at the same time – avoiding the feature wars that most other banks tend to fall into by messaging things like “less fees, more ATMs, better rates.”
Tiny Bully worked closely with the Bank of New Hampshire team to undergo several rounds of research that would inform the updated identity and positioning of the brand moving forward. These research rounds showed that the #1 reason why people choose the Bank of New Hampshire is because of their employees – which has led to the “You’ve Got People” tagline and updated branding you see today.
Following an internal rehaul of updating all assets to reflect this new branding, including a completely new website, Tiny Bully then developed a subsequent campaign with several :30 video spots to publicly announce the rebrand launch.
The rebrand and launch campaign was a massive effort taking over a year and a half to complete – ending with a nod to the bank’s last 100 years, but more importantly, a refreshed look that will last for another century to come.
Here’s what we came up with:
Bank of New Hampshire
Debit Card Design