We all know the impact celebrities have when partnering with a brand, but what happens when that same celebrity partners with a pet brand? Even better, what happens when a celebrity decides to start a pet brand of their own?
Instant star power!
While celebs and influencers alike continue to team up with pet companies for campaigns and even one-off Instagram posts, it appears a lot of A-listers are going one step further by getting in the business for themselves.
Lately, the list has grown from a few to a far more. Here’s a rundown of all the latest celebrity-owned pet brands making waves in the pet space:
Chuck Norris — Lone Wolf Ranch Pets
Chuck Norris isn’t just known for his action movies, karate skills and endless “Chuck Norris” jokes…he’s now one of many celebs to launch his own pet food brand. Launched in September 2024 and named after the Norris’ family home in Texas, the premium dog nutrition brand specializes in air-dried, nutrient-rich formulas for dogs.
Katherine Heigl — Badlands Ranch
A Hollywood actress and producer, not to mention noted animal welfare advocate, Heigl entered the fray in 2022 with a premium dog nutrition brand named after the Heigl family ranch in Utah. Badlands Ranch offers up multiple superfood formulas, treats, and supplements. Heigl’s brand made headlines earlier this fall with the release of a new air-dried formula — Superfood Complete Wild Fish & Turkey.
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Snoop Dogg — Snoop Doggie Dogs
Snoop got into the pet game in 2022 with “pet products for royalty.” From miniature boom box pet toys to snoop-inspired bandanas to dog bowls and even hats for pups that come signature Snoop braids. For shizzle.
Dolly Parton — Doggy Parton
The famed country musician, actress, and icon launched her pet biz in 2022, creating a line of dog apparel and accessories produced in partnership with SportPet Designs. Similar to Snoop, Parton is selling shirts, dresses, squeaky toys and even a blonde wig inspired by Parton. The best part? A portion of the proceeds go to Willa B. Farms, a rescue organization that provides a home for displaced animals.
@doggyparton They all call it puppy love 🩷 Happy #NationalPetOwnersDay to all of our favorite pet/owner duos including our very own @Dolly Parton and @Billy The Kid ♬ original sound – Doggy Parton
John Legend & Chrissy Teigen — Kismet
The celebrity power couple launched into the pet space in May 2024 with a pet food brand backed by board-certified vet nutritionists and chief veterinary officer Dr. Kwane Stewart. Kismet’s main offering is a dry kibble product, however the brand offers treats and merch, as well as a discounted subscription plan. The company’s philanthropic arm, Kismet Cares, benefits Project Street Vet and Paws for Life.
Kaley Cuoco — OH Norman!
The Big Bang Theory star launched her own pet brand in 2023, dedicating it to the legacy of her late rescue dog, Norman. The brand offers supplements, treats & toppers, dog wipes, and toys — and it even donates money & products, as well as features rescue dogs in its creative.
WHO’D WE MISS?
Let us know any other celebrity owned pet brands at wegetpet@tinybullyagency.com and we’ll add them to the list!