PLUS: Key Benefits of KEEPING CONNECTED WITH YOUR COMMUNITY!
1000%. Social media community management, now more than ever, is critical to brand success.
Sure, posting pics and sharing to your stories is effective, but brands that go big on managing their social media community reap the benefit of a loyal customer base.
According to one agency study, 86% of businesses report that community management is essential for their success, with 72% planning to increase their investment in 2025.
This investment not only equates to expanding capabilities with social media marketing platforms like Sprout Social, but it also potentially means creating roles like Social Media Community Manager and dedicating more time to taking care of your tribe.
But, why are brands doing this? What’s the benefits?
The same study reveals 76% of the consumers are more likely to buy from a brand that fosters a strong online community.
Bingo.
This is what it’s all about.
Brand loyalty that translates to sales.
So yes, social media community management is very worth it and it can mean the difference between brand success and a sinking ship.
But let’s be real – social media community management can be a bear.
We’re talking fielding comments, questions and complaints at all hours of the day and night. We’re talking spam. Maybe some foul language. It can get crazy out there. Perhaps this clip from Apple TV+’s Mythic Quest sums it up best.
But, believe it or not, there are some big benefits to spending more time and effort on your social media community management.
4 KEY BENEFITS OF SOCIAL MEDIA COMMUNITY MANAGEMENT
1. Enhanced Customer Engagement
Community management is all about creating meaningful interactions with your audience. By responding to comments, asking questions, and participating in conversations, brands can foster genuine connections and therefore boost engagement across the board.
Simply put, if your community feels comfortable interacting with your brand then it will be more likely to participate in your posts, responds to your Calls to Action and perhaps even recommend your products or services to others.
2. Community = content inspiration
Having a set of eagle eyes on your community and their response to your content can mean big things for your future planning efforts.
Additionally, and perhaps most valuable, is the questions and feedback received via community management should easily inspire educational content down the road.
3. Valuable Customer Insights
Social media platforms provide a wealth of data that can be leveraged to understand your audience better. Sharing that data and making the connection between your customer service team and your community management team can go a long way to gaining full insights into customer preferences, pain points, and trending topics.
These insights can inform product development, marketing campaigns, and overall business strategy. Engaging directly with your audience also allows you to identify emerging trends and adapt quickly.
4. Increased Brand Awareness and Growth
When customers feel connected to a brand, they are more likely to become brand advocates and share their experiences with their network. And this can mean you earn more user-generated content, testimonials, and positive reviews — all of which can significantly amplify your reach.
Consistently engaging with your community ensures that your brand remains visible and top-of-mind. And again, this can mean simple, yet substantial, benefits like getting fans tagging you in more posts and proactively showing your product in their content.
Investing in social media community management is a smart move for any brand seeking to build lasting relationships with their audience.
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