Delivering an exercise in quick creative for a national fitness brand.
Planet Fitness, one of the largest national fitness center franchises in the U.S., turned to Tiny Bully to flex its creative muscles on a number of digital / OOH campaigns designed to drive memberships to its 1,800+ clubs. In need of a quick turnaround, Planet Fitness turned to our team to deliver both creative and design work fitting of its nationally recognized fitness brand.
With little time to spare, Tiny Bully embedded itself into the Planet Fitness internal marketing team to understand goals and objectives, as well as get a handle on brand messaging guidelines and expectations. For its digital campaigns, Planet Fitness needed creative messaging options for a variety of upcoming email and ad campaigns designed to drive membership sign ups to an otherwise unengaged audience, as well as promote its premium Black Card membership experience. The brand was launching new Black Card-specific offerings/technologies in its locations and needed digital and in-club assets that would help members understand the value of upgrading their memberships. Tiny Bully delivered with creative and assets that helped translate the value of their most premium membership. We helped message and design in-store signage, wall clings, brochures and digital assets that would communicate the offering.
For one of its OOH campaigns, Planet Fitness was in need of specialized messaging for a series of billboards to be placed in and around college campuses across the U.S. that highlighted the brand’s “$0 Down, $10 A Month” campaign. Tiny Bully exercised several creative ideas — eventually handing over a menu of options Planet Fitness could work out with its internal team.
The world of fitness is an ever changing, ultra-competitive space. Tiny Bully proved to be the perfect fit for a Planet Fitness brand that remained hungry for new ideas.