There are trade shows, and then there’s SuperZoo. We’re talking 10,000+ people, brands, products and more—all under one roof, all for the love of pets.
Vegas has been the home of the premiere pet event since 1950, but judging by the lineup of brands and booths going to this year’s show, 2026 is shaping up to be a big year!
We can’t wait to reconnect with industry friends, cheer on our phenomenal brand partners who are exhibiting, and officially bring our own latest innovation, PET AI™, to the show floor. Check us out at Booth #9672EB.
WHAT IS PET AI™?
A New Breed of AI Marketing Designed
Specifically for Pet.
As pet industry experts, keeping our finger on the pulse of what’s next is what we do best. So, before we hit the show floor, we did some scouting for some notable brand stories and innovative new trends.
Your second stop after visiting the PET AI™ exhibit, should be Booth #10552 to say hello to the team at KENT Consumer Brands for a look at the latest in litter innovations.
From creative pet treat companies to milestone moments to brands we simply admire, this is our list of the brands and products we can’t wait to check out at SuperZoo 2026:
1. Midwestern Pet Foods
We love a little history!
This is a huge year for Midwestern Pet Foods as they are celebrating their 100th anniversary!
To mark the occasion, they’re showing off an expanded product portfolio. Be sure to check out their new 12-pound bags of the Wholesomes line (like Sensitive Skin & Stomach, Beef Meal & Rice, and Whitefish Meal & Rice), plus their brand-new Wholesomes Rewards Chewy Treats for training and daily use. (Booth #: 3125)
2. Evanger’s Dog & Cat Food Company / Against the grain
In addition to bringing some seriously cool functional nutrition products to the show, Evanger’s is going the extra mile and incentivizing buyers to visit their booth by offering exclusive SuperZoo discounts (15% off select products plus 10% more for new SKUs). Respect!
Their standout items this year are the EVx Jerky Treats, which combine supplementation with a soft jerky treat, and EVx Functional Dog Food Recipes, one of the first canned dog foods to mix prebiotics and postbiotics for immune and digestive wellness.
Sharing a booth with Evanger’s, Against the Grain is leaning into the “pet humanization” trend with their interactive, no-bake Happy Cakes for Dogs & Cats so owners can make celebration cakes at home. They will reportedly also be showcasing their Slow Cooked Meaty Shreds Kibble Toppers. (Booth #: 3711)
3. JoyFull
If you’re looking to highlight the growing trend of pet wellness, JoyFull is a brand you won’t want to miss.
They specialize in vet-formulated, functional treats and supplements made with real proteins and clean ingredients that specifically target gut health in pets.
The women-owned, BIPOC-owned brand also has a fun story to tell—the owners are a “helicopter dog parent and an-animal-lover turned veterinarian.” (Booth #: 2605)
@thejoyfullpet Meet our all female JoyFull team (minus Monty😉)! We’re so happy to be working together to make our dreams come true and your pup’s tummy happy! We’re excited to grow and have you come along with us 💛 #JoyFullPet #DogTreat #DogMom #PetHumor #SmallBusiness #BusinessOwner #MeetTheTeam ♬ original sound – Abbey Engel
4. Suzie’s CBD Treats
Celebrating their 10th anniversary, Suzie’s CBD Treats is unveiling a total rebrand at SuperZoo 2026.
They are keeping the same trusted treats but introducing fresh, eco-friendly packaging. It’s a great opportunity to talk about sustainability and wellness in one swoop. We love a good rebrand. (Booth #: 4157)
@suziespettreats BREAKING NEWS! 🚨 Head to the link in our bio to check out the full new look 👀 #fyp #trend #newlook #rebrand ♬ original sound – Suzie’s Pet Treats
5. Snif-Snax
The Seafood Dog Company…say no more!
With a treat “made with love- from sustainably sourced Scottish salmon,” this brand is carving out it’s place in the highly-competitive treat category by marketing “salmon first treats for adventure dogs. We’re all about it. (Booth #3770)
@snifsnax The life of a mountain dog – hard to beat!
♬ CLOSE MY EYES – Ki
6. EarthBath
It’s “pet care with a purpose” and we’re here for that!
The Made in USA brand offers up plant-based products like shampoo, conditioner, wipes, and sprays wrapped in a thoughtful story that reaffirms a committment to health-conscious pet parents and the environment.
We also love the name…it says so much! (Booth: 6761)
@earthbath Backyard spa day for the bestest pup! 🛁 Why use #earthbath ♬ Summer Days – Emmit Fenn
7. SodaPup
Fun and functional enrichment products for pups? Yup!
In addition to top quality, sustainable, products that are Made in the USA, we dig that the bring delivers enrichment opportunities to its customers—most notably a Canine Enrichment Learning Center loaded with tips, tricks, FAQs, and more. (Booth: 8059)
@sodapupdogtoys The Garden of Eatin’ is one of many SodaPup lickmat options you can use for quick and easy enrichment for your dog! #enrichment #dogenrichment #enrichmentfordogs ♬ original sound – SodaPup
See you at SuperZoo?
