How to Create a Dynamic Data Strategy Using Zero-Party and First-Party Data
Learn how zero- and first-party data can help your brand with segmentation and personalization throughout the customer journey.
Tag: Data
Setting Up Google Analytics 4: How to Get Going on GA4
In July 2023, Google will finally sunset its Universal Analytics (UA) offering to make way for Google Analytics 4 (GA4). Are you ready?
Get Ready for Mail Privacy Protection
Apple's latest OS for iPhones and iPads, released just this past Monday, delivers enhanced email privacy options to users. Marketers can expect impacts for sure — and there are actions to take now to ensure smooth sailing with your email programs.
What Apple’s Latest iOS Update Means For Marketers
With Apple's new iOS 14.5, users will be able to choose whether or not they want marketers to track them. Learn more and see how you can get ahead of the potential impacts.