User-generated content (UGC) campaigns have become a go-to tactic for brands looking to boost their street cred and connect with their audience on a more personal level.
And great news, pet brands like yours have it made when it comes to UGC. Unlike most all other industries, the pet world is the perfect place to seek out user generated content from fans. Because let’s face it — we know pet owners love sharing pics of their pets.
Therein represents a unique opportunity for pet brands like yours to tap into the emotional bond people share with their furry friends by asking them to share some of the many images and videos that almost certainly take up space in their phone.
In this blog post, we’ll explore how you can access a gold mine of user-generated content for your pet brand. But first, let’s discuss the importance of UGC in the world of modern digital marketing.
Understanding the Power of UGC
User-generated content is a powerful tool in the marketing arsenal.
Not only does it supply you with great content that you can then re-use, but if your UGC effort actually involves your products and not just the adorable pets they are made for, you’re essentially getting free advertising created by your satisfied customers.
For pet brands, UGC has the added advantage of showcasing genuine, heartwarming moments between pets and their owners.
These moments resonate with the pet-loving community, fostering trust and engagement.
Social media platforms are the go-to hubs for UGC, but there’s a variety of other ways brands can encourage followers to share their pet-related stories, photos, and videos.
So now that we’ve underscored the importance of UGC, let’s see how you can launch your own campaign and watch those pics/vids start rolling in.
4 Ways to earn user generated content
1. Offer Recognition and Rewards
Recognize and reward customers who create UGC by offering up a chance to win free products or discounts.
Small incentives like discounts, freebies, or a feature in your newsletter or on your social platforms can go a long way in motivating users to share their content.
You can also engage with your audience by hosting contests or challenges that prompt them to create content around your products or services. For example, a “Pet of the Month” competition can lead to a stream of adorable pet photos that you can share on your own platforms.
2. GET INFLUENCERS IN THE MIX
Collaborating with pet influencers who already have a significant following is always a great way to boost engagement, but it’s also a smart move to earn UGC.
These individuals can create content featuring your products and share it with their engaged audience. The genuine enthusiasm of these influencers will resonate with their followers, driving them to generate their own UGC.
3. Reviews, Reviews, Reviews
Reviews of your products can make for great UGC.
If you don’t have your own review section on your site, you can check review sites like Yelp, Google Reviews, or dedicated pet product review platforms.
Customers often share their experiences and photos of their pets using your products. Highlight these reviews and ask for permission to feature the UGC on your website and social media.
4. Create Shareable Content
Develop shareable, pet-related content that encourages your audience to participate.
Got example, pet-related quizzes, polls, and interactive content can spark conversations and inspire your customers to generate content related to your brand.
Creating a photo frame that lets users embed their picture inside of is also a great way to harness UGC, but wrap it in your brand messaging.
In the pet industry, UGC is more than just a marketing strategy; it’s a heartfelt connection between pet owners and your brand.
By implementing these strategies, you can find the gold mine of user-generated content that not only boosts your brand but also strengthens the bond you share with your pet-loving community.