Tiny spotlight
World’s best cat litter®
helping a longtime brand partner make magic at catcon 2025
When World’s Best Cat Litter®, the No 1-selling natural and sustainable cat litter, tagged Tiny Bully to help design and create an experience for Cat Con 2025, we knew we had to dream big for our longtime litter friends.
And big was the expectation — last year’s Cat Con set the standard with a tiny-sized house on wheels, transformed into a “House Smelling Party” to celebrate the launch of World’s Best Cat Litter’s newest formula: Poop Fighter®. It was bold, fun, and unforgettable. So this year, we asked ourselves: how do you top that?
In preparation, our team set out months in advance to develop concepts and get ideas in front of the World’s Best team. In collaboration with Grace Heckman, senior associate brand manager, and Jean Broders, director of marketing, we worked to establish a vision that addressed three essential requests:
- What can we do to stand out and draw people into our booth?
- How can we showcase the brand’s newest line of litter additives – Boosters™?
- How can we celebrate the very special bond between people and their cats?
Following weeks of work refining the concept, our teams coalesced around the idea of creating an “ethereal experience” unlike anything ever seen at Cat Con.
THE EXPERIENCE
Channeling our inner feline mysticism, we designed the World’s Best Cat Litter® Cat Oracle Booth—a whimsical, otherworldly experience where cats hold the answers to life’s biggest (and silliest) questions.
Visitors stepped into a cozy, mystical lounge where a live Cat Oracle Reader guided them through playful mini-readings using a custom deck of World’s Best Cat Litter® Cat Oracle Cards. Each card was a work of art – blending mystical symbolism with mischievous cat imagery, and offering delightful messages of wisdom, humor, and inspiration.
A magical purple tent top, sparkling lights, and a backdrop of enchanting cat illustrations framed in glittery gold set the stage.
Sprinkle in an Insta-worthy photo op and magical merch giveaways, and suddenly the World’s Best Cat Litter® Booth wasn’t just a routine stop at Cat Con—it became the seen-to-be-seen destination of the entire event!
In order to deepen the engagement, we featured:
- Interactive “Pick a Card” counter – attendees pulled a random oracle card to reveal their cat-inspired fortune.
- Photo Moment – a magical, Instagram-worthy backdrop where visitors could pose with their oracle card and share their fortune on social media — all while waiting in line to visit the booth.
- Exclusive Giveaways – Word on the street was that people were all about collecting the World’s Best Cat Litter® branded cat oracle cards and crystal charm necklaces.
- Product Integration – Stylish displays showcasing World’s Best Cat Litter® Litter Boosters™ litter additives alongside messaging that aligned with the booth’s theme.
This unique experience underscored the fun, playful spirit of Cat Con, while positioning World’s Best Cat Litter® as not just a product, but a brand that understands the magical and special bond between people and their cats.
Our visitors walked away feeling entertained, inspired, and connected—both to the brand and to the mystical world of cats.
THE WORK
Big shout out to Grace from the World’s Best team for bringing the idea of Oracle Cards to the table, and for letting our top-notch design team run with it!
Along with 18 delightfully unique, branded cat oracle cards, our team at Tiny Bully designed the booth layout, walls and signage, and the insta-worthy backdrop.
Here’s a look at all the fun stuff we helped build with our buds at World’s Best.
Cat Oracle Cards
Talk about a cat lover’s collector’s item. Not only did our crew custom design these oracle cards, but we also whipped up some creative copy to go on the back.
BACKDROP
The goal here was to give people waiting in line something fun to do, so our crew came up with this eye-catching visual with a strong call to action that encourages fans to share “Snap a Pic & Share with the World.”
Social media
In order to build some momentum prior to the show, our crew came up with some engaging social content to get people interested — a launch post that teased the oracle cards, and a post published the week of the event and challenged folks to “tap” to see their spirit animal.
THE RESULTS
It’s hard to measure success at an in-person event — especially when you’re in a support capacity — however, judging by the feedback, photos and social posts…the event was a huge success for our brand partners.
Partner:
World’s Best Cat Litter®
Services Provided:
Strategy & Messaging
Event Signage
Promotional Materials
Booth Design
Social Media
Copywriting