How to Improve Email Deliverability According to Google & Yahoo’s New Rules
Google and Yahoo are set to implement changes in early 2024 that will impact the deliverability of marketing emails. Are you prepared?
Articles by Mark Kaefer
How to Create a Dynamic Data Strategy Using Zero-Party and First-Party Data
Learn how zero- and first-party data can help your brand with segmentation and personalization throughout the customer journey.
Setting Up Google Analytics 4: How to Get Going on GA4
In July 2023, Google will finally sunset its Universal Analytics (UA) offering to make way for Google Analytics 4 (GA4). Are you ready?
QR Codes: Connecting the Dots from Offline to Online
Want to start using QR codes to better market your brand? Learn the story behind QR codes, and how to use them in your next marketing campaign.