How to Create a Dynamic Data Strategy Using Zero-Party and First-Party Data
Learn how zero- and first-party data can help your brand with segmentation and personalization throughout the customer journey.
Articles by Mark Kaefer
Setting Up Google Analytics 4: How to Get Going on GA4
In July 2023, Google will finally sunset its Universal Analytics (UA) offering to make way for Google Analytics 4 (GA4). Are you ready?
QR Codes: Connecting the Dots from Offline to Online
Want to start using QR codes to better market your brand? Learn the story behind QR codes, and how to use them in your next marketing campaign.
Get Ready for Mail Privacy Protection
Apple's latest OS for iPhones and iPads, released just this past Monday, delivers enhanced email privacy options to users. Marketers can expect impacts for sure — and there are actions to take now to ensure smooth sailing with your email programs.