Learn how zero- and first-party data can help your brand with segmentation and personalization throughout the customer journey.
Articles by Mark Kaefer
In July 2023, Google will finally sunset its Universal Analytics (UA) offering to make way for Google Analytics 4 (GA4). Are you ready?
Want to start using QR codes to better market your brand? Learn the story behind QR codes, and how to use them in your next marketing campaign.