Imagine that you’re at the supermarket, looking to buy some salt. Do you pick Morton, or a lower priced store brand? After all, salt is salt. Right? Wrong. When it comes to consumer choices, brands matter.
What is a brand? At Tiny Bully, we believe that your brand is the single idea inside your consumers’ minds any time they interact with your brand. Many companies try to be everything to everyone. Why just be the best at X, when you can be the best at X, Y, and Z?
Here’s a quick and simple definition of brand architecture: It’s the building plan for creating a strong brand. But there's much more...
There once was a time when Google displayed the same results for everybody, but those days are gone and are changing at a rapid pace.