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The Bond a Copycat Brand Can’t Copy

43% of consumers indicate a willingness to pay more for a brand they have an emotional connection to, even if an identical product is available for a lower price from a different brand.* 94% of these respondents are likely or…


Does Your Pet Brand Packaging Stand Out On Shelf?

OK – it’s gut-check time. Are you confident your pet brand’s packaging design strategy is working hard for you on the shelf? If you’re one of the “big three” in your category then you’re probably not all that concerned about…


A Huge Branding Opportunity in Pet

There’s a huge branding opportunity in the pet industry right now. Do you see it too? If you stick with me till the end, you will. The understood value of your brand differentiation by pet parents is the essential characteristic…


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