What Is Brand Architecture?
Here’s a quick and simple definition of brand architecture: It’s the building plan for creating a strong brand. But there's much more...
Marketing Insight
Why Google’s Search Results Vary From Person to Person
There once was a time when Google displayed the same results for everybody, but those days are gone and are changing at a rapid pace.
What’s the Difference Between Marketing and Branding?
The difference between marketing versus branding is like the difference between the moon and the sun.
What Is A Unique Value Proposition?
Differentiation is a common denominator of successful brands. A Unique Value Proposition (UVP) is a fundamental statement that stakes your claim in a market category.