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A Huge Branding Opportunity in Pet

There’s a huge branding opportunity in the pet industry right now. Do you see it too? If you stick with me till the end, you will. The understood value of your brand differentiation by pet parents is the essential characteristic…

Do Consumers Wear Your Brand?

To “wear your brand” is a reflection of a consumer’s own self-perceived values. A behavior that Americans often do to position themselves in their world around them. In 2017, Harley Davidson sold $282M in brand wear apparel to consumers who…

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