If your brand is feeling kind of “blegh” then there could be a variety of reasons for it.
Your online sales could be sluggish. Your ad creative could be uninspiring. Heck, even your products could feel sort of lifeless.
All our symptoms of a brand in need of work, but don’t worry, it’s not your fault. These things happen – especially for established brands that must reinvent themselves to remain relevant.
So, how can you pinpoint what is holding you back? And most importantly – what can you do to fix it?
Well, hold onto your avocado toast, because we’re about to drop some knowledge bombs about why a BRAND AUDIT may be the best move to breathe life back into your marketing.
6 Reasons a Brand Audit is Your Next Best Move
1. It’s the Reality Check Your Brand Needs 🤯
Ever worn jeans to a wedding? Sometimes, brands make questionable choices too.
A brand audit is your chance to take a long, hard look at your brand’s past, present, and future. It helps you see where you’ve been, where you are, and where you want to go. It’s like holding up a mirror to your brand’s face and saying, “Hey, are you still as fabulous as you think you are?”
It keeps your brand real and relevant.
2. Know Thyself, Brand 🧐
Socrates had it right when he said, “Know thyself.”
A brand audit helps you understand your brand’s personality, strengths, and weaknesses. It makes you ask questions like:
- What are your brand’s values, mission, and goals?
- Who is your target audience and do they adore you or are you just another brand in the crowd?
Conducting a thorough brand audit allows you to find out the answers to these important questions and then use that knowledge to move forward as a brand and engage your audience.
3. Consistency is Key 🗝️
Ever tried playing a piano with all the keys out of tune? It sounds like a cacophony of chaos!
In marketing, consistency is like tuning your brand to create a harmonious melody across all touchpoints.
A brand audit ensures that your logo, messaging, visuals, and overall vibe are singing the same tune. Consistency builds brand recognition and trust, which are essential for success in the competitive jungle of marketing.
4. Competition Schmompetition 👊
You know who your fiercest competitor is? Your past self!
A brand audit helps you outdo your past performance. It also gives you a sneak peek into your competitors’ strategies, helping you stay ahead in the game.
It’s like having your own crystal ball but without the need for a gypsy fortune teller.
5. Big Bang for Your Buck 💰
Guess what? A brand audit can save you a whole bunch of moolah.
By identifying areas where you’re overspending or underperforming, it helps you allocate your marketing budget more efficiently. It’s like finding a pot of gold at the end of your brand’s rainbow. Cha-ching!
Check out what we did for Bank of New Hampshire.
6. Redefine Your Brand Story 📚
Your brand is a living, breathing entity, and its story needs to evolve with the times.
A brand audit helps you freshen up that story, giving your audience something new and exciting to talk about. It’s like giving your brand a makeover that makes heads turn.
Sure, a brand audit could be considered a”nice-to-have,” but it’s also an essential tool for every brand out there. It’s the compass that points your brand in the right direction, the mirror that reflects your awesomeness, and the crystal ball that helps you see into the future.
Ready to take your brand on a wild journey of self-discovery? Get in touch about starting a brand audit of your own!