What Is Brand Architecture?
Here’s a quick and simple definition of brand architecture: It’s the building plan for creating a strong brand. But there's much more...
Articles by Chuck McMahon
Does Your Pet Brand Packaging Stand Out On Shelf?
OK – it’s gut-check time. Are you confident your pet brand’s packaging design strategy is working hard for you on the shelf? If you’re one of the “big three” in your category then you’re probably not all that concerned about…