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What is a brand? At Tiny Bully, we believe that your brand is the single idea inside your consumers’ minds any time they interact with your brand. Many companies try to be everything to everyone. Why just be the best at X, when you can be the best at X, Y, and Z?
The marketing world is known for descriptive jargon, and while not all of it is particularly meaningful, there are some phrases like “winning the last three feet” that convey a concept that can make or break your pet brand’s success.…
Here’s a quick and simple definition of brand architecture: It’s the building plan for creating a strong brand. But there's much more...
43% of consumers indicate a willingness to pay more for a brand they have an emotional connection to, even if an identical product is available for a lower price from a different brand.* 94% of these respondents are likely or…