What Is Brand Architecture?
Here’s a quick and simple definition of brand architecture: It’s the building plan for creating a strong brand. But there's much more...
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The Bond a Copycat Brand Can’t Copy
43% of consumers indicate a willingness to pay more for a brand they have an emotional connection to, even if an identical product is available for a lower price from a different brand.* 94% of these respondents are likely or…
Does Your Pet Brand Packaging Stand Out On Shelf?
OK – it’s gut-check time. Are you confident your pet brand’s packaging design strategy is working hard for you on the shelf? If you’re one of the “big three” in your category then you’re probably not all that concerned about…
Why Google’s Search Results Vary From Person to Person
There once was a time when Google displayed the same results for everybody, but those days are gone and are changing at a rapid pace.