What’s the Difference Between Marketing and Branding?
The difference between marketing versus branding is like the difference between the moon and the sun.
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A Huge Branding Opportunity in Pet
There’s a huge branding opportunity in the pet industry right now. Do you see it too? If you stick with me till the end, you will. The understood value of your brand differentiation by pet parents is the essential characteristic…
What Is A Unique Value Proposition?
Differentiation is a common denominator of successful brands. A Unique Value Proposition (UVP) is a fundamental statement that stakes your claim in a market category.
Do Consumers Wear Your Brand?
To “wear your brand” is a reflection of a consumer’s own self-perceived values. A behavior that Americans often do to position themselves in their world around them. In 2017, Harley Davidson sold $282M in brand wear apparel to consumers who…