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OK – it’s gut-check time. Are you confident your pet brand’s packaging design strategy is working hard for you on the shelf? If you’re one of the “big three” in your category then you’re probably not all that concerned about…
There once was a time when Google displayed the same results for everybody, but those days are gone and are changing at a rapid pace.
The difference between marketing versus branding is like the difference between the moon and the sun.
There’s a huge branding opportunity in the pet industry right now. Do you see it too? If you stick with me till the end, you will. The understood value of your brand differentiation by pet parents is the essential characteristic…