Why Google’s Search Results Vary From Person to Person
There once was a time when Google displayed the same results for everybody, but those days are gone and are changing at a rapid pace.
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What’s the Difference Between Marketing and Branding?
The difference between marketing versus branding is like the difference between the moon and the sun.
A Huge Branding Opportunity in Pet
There’s a huge branding opportunity in the pet industry right now. Do you see it too? If you stick with me till the end, you will. The understood value of your brand differentiation by pet parents is the essential characteristic…
What Is A Unique Value Proposition?
Differentiation is a common denominator of successful brands. A Unique Value Proposition (UVP) is a fundamental statement that stakes your claim in a market category.