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The marketing world is known for descriptive jargon, and while not all of it is particularly meaningful, there are some phrases like “winning the last three feet” that convey a concept that can make or break your pet brand’s success.…
Here’s a quick and simple definition of brand architecture: It’s the building plan for creating a strong brand. But there's much more...
43% of consumers indicate a willingness to pay more for a brand they have an emotional connection to, even if an identical product is available for a lower price from a different brand.* 94% of these respondents are likely or…
OK – it’s gut-check time. Are you confident your pet brand’s packaging design strategy is working hard for you on the shelf? If you’re one of the “big three” in your category then you’re probably not all that concerned about…