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43% of consumers indicate a willingness to pay more for a brand they have an emotional connection to, even if an identical product is available for a lower price from a different brand.* 94% of these respondents are likely or…
OK – it’s gut-check time. Are you confident your pet brand’s packaging design strategy is working hard for you on the shelf? If you’re one of the “big three” in your category then you’re probably not all that concerned about…
There once was a time when Google displayed the same results for everybody, but those days are gone and are changing at a rapid pace.
The difference between marketing versus branding is like the difference between the moon and the sun.