Imagine that you’re at the supermarket, looking to buy some salt. Do you pick Morton, or a lower priced store brand? After all, salt is salt. Right? Wrong. When it comes to consumer choices, brands matter.
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What is a brand? At Tiny Bully, we believe that your brand is the single idea inside your consumers’ minds any time they interact with your brand. Many companies try to be everything to everyone. Why just be the best at X, when you can be the best at X, Y, and Z?
The marketing world is known for descriptive jargon, and while not all of it is particularly meaningful, there are some phrases like “winning the last three feet” that convey a concept that can make or break your pet brand’s success.…