What Is A Unique Value Proposition?
Differentiation is a common denominator of successful brands. A Unique Value Proposition (UVP) is a fundamental statement that stakes your claim in a market category.
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Do Consumers Wear Your Brand?
To “wear your brand” is a reflection of a consumer’s own self-perceived values. A behavior that Americans often do to position themselves in their world around them. In 2017, Harley Davidson sold $282M in brand wear apparel to consumers who…